What strategy did president Barack Obama use to persuade the people during his 2008 presidential election? Yes, he fully took advantage of the Web 2.0 and the results? He won.
As known by many, Facebook is the most popular social network in which millions of people connect or interact with each other throughout the whole world. This all gave Barack Obama a great idea, an idea that would certainly help boost up the number of votes in his favor. During the presidential campaign, Facebook launched its own forum to encourage people to debate or discuss different points of views. There is proof that this strategy did in fact help Barack Obama win at the presidential election; 70% of Americans under the age of 25 (the common ages of people mostly involved in social networks) voted for him.
But how effectives are these websites? Look at the video
Web 2.0 allows people to advertise themselves because it is the users who hunt down the companies and not vice versa. With the old traditional way of advertising, companies would have to spread fliers to the customers. However with Web 2.0, all the president had to do was to make a profile in a social networking site and young Americans would automatically become a member, and thus the president became more popular.
Also the president took advantage of the capability of blogs. By adding new posts, he was able to spread his opinion faster through the web by internet users and also it created a sense of closeness between the president and the users which was more enticing.
By familiarizing himself and taking advantage of the digital era, Barack Obama successfully won the presidential election. It seems from now on technology will be a key to the success for candidates which will gradually turn election into E-lections.
What other aspects of Web 2.0 do you think would aid the government or political candidates?
When e-tools are used properly users can benefits immensely from it. The internet reaches a lot more people than any other media so the advertisement as any other information reaches the users a lot faster and in many ways either directly, searching it or as pop-ups and spams. So the user gets the information whether he or she wants it or likes it.
ReplyDeleteWeb 2.0 have been a major help to politicians it have helped the government and political candidates who want to spread ideas and become popular, it is and excellent tool for these people who are trying to be well known around the world. Since web 2.0 is a worldwide tool that people can see everywhere and allows them to get information from it, politicians have known how to take advantage of this by applying it as an advertising way to become more popular and be in touch with people and therefore attract them and make them interesting on the topic.
ReplyDeletei think that web 2.0 is the way of the future if a person wants to publish or advertise a product or an idea. this is because nowadays people is much more in contact with internet than with television, radio, or newspappers and magazines because everything in the internet is at the tip of just a click, it is free most of the times, and everyone has access to it. so i think obama new what he was doing when he decided to publish his adds on facebook, as his ideas and services managed to be open to a broad variety of public.
ReplyDeleteI believe that it is great how president Obama spread his character by using web 2.0. This made him a clser candidate to the country, since people were able to interact with him and give opinion about the topic. This is not only easy but everyone is able to use it. The down side of the web 2.0 is that if everyone can use it people tend to want to hack or change their names and pretend to be another person. Other can post negative and false comments about the president or the future president, which can not only harm his/her reputation but their carrier.
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